Feudi di San Gregorio: Bridging Art, Wine, and Experience
Updated: May 13, 2025
At Madrina Club, we don’t just chase flavor — we seek soul. And in Southern Italy, few wineries embody that blend of culture, creativity, and craftsmanship like Feudi di San Gregorio. Long before “experiential wine” became a buzzword, Feudi was living it.
We’ve been fans for years — tasting their wines, visiting their cellar, witnessing how art and architecture intersect with agriculture in Avellino. So when we saw their bold, polished presence at Paestum Wine Fest, we knew a visit to the Feudi stand was non-negotiable.
A Stand with Substance
Feudi’s stand at the show was more than just a tasting table — it was a branded experience. Their vast wine portfolio was on display, from Falanghina to Taurasi, reminding us how far-reaching and expressive
Campania’s terroir can be in the right hands.
We had a lovely conversation with their team, reminiscing on past visits and sharing our deep appreciation for their work — and wines. As always, Feudi delivered: refined bottles, intentional storytelling, and a team that understands the balance of legacy and innovation.
New Faces, Fresh Energy
We were introduced to Yari Taggio, the new manager shaping the next chapter of Feudi. He brings a sharp perspective to the brand and seems genuinely excited about where things are going — especially with new wine projects and a boutique on-site hotel that now offers full immersion into Feudi life.
Teresa Roselli, who works out of their Palazzo Taverna Orsini office in Rome was at the stand in Paestum. Teresa manages group experiences and curated events for Feudi — from tastings and private dinners to wine education and corporate retreats.
We’re hopeful this connection leads to future Madrina Club experiences. Teresa’s warm approach and detail-focused coordination could be the key to creating unforgettable travel programs for our members in Irpinia and beyond.
🖼️ Where Wine Meets Art and Culinary
Feudi di San Gregorio isn’t just about wine. It’s about intention. From their architecturally stunning cellar to their design collaborations and art installations, they’ve redefined what a Southern Italian winery can look like — and feel like. They understand that wine, like art, tells a story. And they invite you to be a part of it.
The renowned graphic designer who created the original labels for Feudi di San Gregorio is Massimo Vignelli. Beginning in 2001, Vignelli collaborated with the winery to revolutionize its image, providing a visionary yet rigorous graphic translation of Feudi di San Gregorio's identity. His designs, characterized by attention to detail, a refined color palette, and minimalist aesthetics, have earned the winery's bottles international recognition. As, a graduate of Rochester Institute of Technology, the Vignelli Center for Design Studies honors his name by continuing to study his design approach. Visit Vignelli Center for Design Studies if you have a chance.
Brenden, a student from RIT, enjoying a wine tasting at Feudi di San Gregorio with Madrina Club. 
Elegant tasting room at Feudi di San Gregorio. 
A bottle of 2015 Guliemus wine displayed at Feudi di San Gregorio, featuring a classic dark label. 
A bottle of Piano di Monte Vergine Taurasi 2015 showcased at Feudi di San Gregorio. 
An elegant table of gourmet antipasti at Feudi di San Gregorio’s restaurant. 
A visually captivating dessert at Feudi di San Gregorio.
Vignelli's contributions extended beyond label design; he, along with his wife Lella, also designed the interiors and furnishings of the winery, further embedding his design philosophy into the brand's physical space. Massimo Vignelli passed away in 2014, but his legacy continues to influence and define the visual identity of Feudi di San Gregorio.
A Few Memories from Trips to Feudi San Gregorio
A lineup of Feudi di San Gregorio “Studi” wine bottles displayed in a minimalist setting, each with 
A serene vineyard outside Feudi di San Gregorio with rows of lush green vines stretching into the di 
Two couples from Madrina Club smiling together in front of the modern façade of Feudi di San Gregori 
Rows of premium wine bottles aging in a dimly lit cellar at Feudi di San Gregorio, secured behind a 
A beautifully plated green herb risotto served at the Feudi di San Gregorio restaurant, garnished wi 
A close-up of the Selve di Luotti Taurasi wine bottle, elegantly showcased at the Paestum Wine Fest.
📍 Looking Ahead
With their ever-expanding collection, commitment to hospitality, and forward-thinking leadership, Feudi di San Gregorio continues to be one of the most influential wineries in Italy — and one of our most admired partners.
We’re excited for what’s next. And if we’re lucky, maybe we’ll be sipping Taurasi under the Irpinia sky again very soon… this time with Madrina Club guests in tow. Salute, Madrina Club
Beautiful